[oclug] Rogers rates going up.

[Brad Barnett]

On Tue, 19 Mar 2002 19:13:50 -0500 (EST)
Ross Jordan <rjordan at student.math.uwaterloo.ca> wrote:

> > 
> > On Tue, 19 Mar 2002 19:54:09 -0500 (EST)
> > rod at giffinscientific.com wrote:
> > 
> > > Just laughing... there's a big Sympatico ad on the same page as the
> > > article about Rogers.
> > > 
> > > http://www.nationalpost.com/tech/story.html?f=/stories/20020314/330197.html
> > > 
> > 
> > Most ads are dynamically displayed.  The can contain javascript,
> > flash, java, php, and whatever else someone desires.  They can read
> > cookies, and based on what they find tailor the ad to you more
> > specifically.
> > 
> > In other words, it's unlikely anyone else will see the same ad (unless
> > they are targeted like you, or the ad rotation is quite small).
> 
> Well actually the ad may be based on the content of the article.
> I.E. article contains "Rogers" then shop Sympatico ad.
> I saw the same ad. But its unlikely to be a coincidence.
> 

I take it you mean likely.  Most ad companies are unaware of what text is
in the article.  After all, Rogers could mean Rogers sugar, coffee, or any
number of things.

Targeting is usually done via cookie info, or via category (that is, a
numerical code that indicates this is a tech or financial page).

> -Ross
> 
>